Eesha Bhansali
Sep 29, 2025
Using UGC Ads to Supercharge ROAS in Beauty Paid Campaigns
SEO isn’t dead; it’s evolving. And at the center of that evolution? Position Zero. Once a nice-to-have featured snippet, Position
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Introducing AnswerEngines — the New Frontier of Search
The way we find information online is undergoing a fundamental transformation. Traditional search engines with their familiar blue links are being rapidly supplemented – and in some cases replaced – by AI answer engines that deliver direct, personalized responses to user queries.
ChatGPT now serves over 700 million weekly users, Perplexity handles more than 100 million queries weekly, and Google’s AI Overviews and AI Mode are used by over a billion users and are increasingly dominant in search results. The future isn’t just coming – it’s already here.
This shift from conventional search engines to answer engines represents a crucial evolution for brands, marketers, and content creators. While SEO remains important, a new discipline has emerged:Answer Engine Optimization (AEO). Understanding andimplementing AEO strategiesis becoming essential for maintaining visibility as AI increasingly mediates the information discovery process.
What you’ll learn
- The basics of Answer Engine Optimization (AEO) and how it differs from SEO, focusing on AI-driven content visibility.
- Techniques to optimize content for AI systems like ChatGPT, Claude, and Google AI, with an emphasis on clarity and authority.
- Steps to implement an AEO strategy, covering research, content creation, and distribution.
- The role of schema markup and technical SEO in improving AI access and ranking.
- How to measure AEO success and build authority across AI platforms.
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